Film

The Final Copy of Ilon Specht

2024Directed by Ben Proudfoot

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Released: June 10, 2024
Runtime: 18m

About The Final Copy of Ilon Specht

Documentary

Synopsis

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

Director: Ben Proudfoot

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